Almost every day, new stories emerge about some populist right-wing politician doing something outrageous. Whether it is another racist Trump-tweet, some right-wing party seeking Russian funding, or hate-speech against immigrants. What once used to terminate a political career has become distinguished etiquette for the populist far-right. Media, civil society, and politicians seem helpless in finding an adequate response. None of these scandals seem to threaten the political success of the far-right. How can this development be explained?